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The Lost Art of Email Marketing in the Social Media Age

Consider the following: 72% of Americans view email as their favorite way of communicating with companies they do business with. Think about it: arguably headlinesnewz 72% of all the customers that have visited your venue or event want to hear from you! Another quite interesting fact is 68% of consumers have made purchases as a direct result of an email message. In other words, email marketing adds to your bottom line.

Email can be a very powerful and vibrant tool to connect people with your Bar, Nightclub or events. Think about this: do you know anyone that does not have an email address or even two? Or how often do you “unsubscribe” from the TONS of commercial email messages you receive on a daily basis? Let’s face it emails has become a very large part of our lives.

Since nightlife is a very personal business you need a very personal way to market it. Marketing through email is that personal marketing tool that is needed. Email marketing works best when it has been personalized and tailored to your customers, this means that every point in communication can be tailored to their interest.

Do you still need convincing that email marketing is the way to go? Here are six notable reasons why this type of marketing is considered to be an important form of Marketing

Building a Following

As stated previously, nightlife is a personal business and email marketing is a very personal way to promote your nightlife business. With Email marketing what you are essentially doing is segmenting your consumers into lists. After you have compiled your list you send each list that has been segmented a customized email message that resonates with your follower that will give them something of value that keeps that consumer coming back.

Generating Interest in Future Events and Sales

With email marketing you will be able to track which of your events and services that your customers are interested in. With this being said it gives you a heads up on what type of events you should host in order to bring more patrons into the nightlife scene and ultimately drive up their sales.

Better than Social Media in Creating Conversion as well as Tracking Performance

Think about this! Email is transactional by nature and you will be able to use it in order to direct traffic to your event and ultimately drive up your sales. As you use an email marketing software program you will be able to track who opened your email, which of the links that they clicked, as well as how many people unsubscribed. This will ultimately give you the big picture of how your email marketing campaign is doing. Now, as we all know social media has become a very important aspect in any business marketing campaign. When it comes down to changing people into members, or customers into your supporters, Email marketing wins this by a land slide. Email marketing is ultimately better than Social Media Marketing due to the simple fact that you will be able to track its performance better.

Mobile Devices

In today’s world of technology just about everyone who has a cell phone is able and does check there email from that device. Due to this fact people are scanning their emails at any given time of the day as they stand in line at the grocery store or waiting on coffee. This ultimately means that they can be reached with your message. Studies have shown that more than 91% of all people use their smart phones in order to check their email, while only 75% of these same people use their smart phones for social networking. With these type of numbers, not utilizing email marketing ultimately means that you would be missing out on an opportunity that the majority of the world already uses.

Top Marketers and Promoters Do It: It is Just Good Practice Period…

Look up the best Nightclubs or Promoters in US, bet you will find that they are using email marketing. Why? Because it works and adds to their bottom line.

Some top Nightclubs and Promoters that use email marketing effectively:

 

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How to Do Bulk Email Marketing

Bulk email is a type of email that you send to several people at a time but here is what happens when you send bulk emails.-

1. Risk of being spammed

2. Sounds like e-radio a promotional email

3. Not relevant to most of the people

4. Risk of un-subscriptions

5. Time consuming

So, you want a solution to overcome these problems?

Is bulk email marketing dead?

You may have heard that bulk email marketing is dead, but is it true?

Well no, but yes if you are doing it in a wrong way then it’s surely dead and not only bulk email marketing if you are following the old practices even email marketing itself is dead.

The world is evolving and things in it will be considered as dead if they are not evolving.

Consider iPhone as bulk email marketing and remember when apple introduce iPhone 4 people were crazy about it right?… but what about now?… they prefer latest versions on previous versions.

Imagine if apple wouldn’t introduce later versions then we must be saying iPhone is dead, won’t we?.

So is the case with bulk email marketing it’s not dead at all but the old methods of bulk email marketing are dead… So stop following the old methods and practice the new proven methods.-

Let’s learn about the right methods and practices of bulk email marketing–

1. Choosing the right bulk email service provider

Email service provider is hot topic these days because service providers are serving their facilities to millions and millions of businesses, bulk email tools are one of the facility those service providers offer and there are many more just as automation tools, drag and drop email creators, plenty of premade templates, analytics and many more, after all they are email service providers which means they promise you providing all the email marketing facilities, and some of the softwares actually do provide those facilities, Moreover service providers are easy to learn and they save time in a huge amount.

But whenever we think of email service providers, a question pops up about which service provider is worth choosing, there is a huge amount of email service providers but honestly on a serious node only a few are worth looking while others have lots of draw backs and limitation,you can try some email service provider with high ratings.

2. Building targeted mailing lists

Bulk email service providers will do almost everything for you but there are certain thing you will need to do by yourself and list building is one of them

The reason of building mailing lists is to collect emails of those people who are actually interested in what you sell and they are always active on the internet

There are plenty of ways you can collect you email lists but we are going to mention some of the effective methods.

A. Offer the button to join your own mail list

Place a form on your webpage asking the users subscribing your mailing lists, place some information prompt fields i.e. Email address, name, country/city/state and criteria of interests… A simple form asking email address is recommendable because it doesn’t need to much efforts to fill in and subscribe.

B. Facebook fan page

Facebook fan page is another way of getting mailing lists, simply ask the users like your Facebook page and there on fan page you can place a subscribe CTA for subscription, there is a huge amount of people using Facebook everyday and they love Facebook interaction if your company is active on Facebook giving lots of offers to the fans then bring those fans into real business.

C. Paid ads

Another effective way of getting mailing lists or making your brand famous is using paid ads, Google AdWords are the most famous and Facebook also offers an advertisement plans and they call it Facebook business.

D. Buying mailing lists

This is the least recommended because it has some drawback like spam email lists and non suitable mailing lists, but it also works for some users if it matches with their business.

Note: We recommend collecting mailing lists by genuine methods like first three in the list‚

3. Time management

You are sending emails in bulk to thousands of users and if your timing is wrong then all the efforts are being wasted.

There are lots of researches and surveys about what time most of the people check their emails and what type of people are more connected to the mailing services.

One of the survey tells us that most people open the emails they received at the beginning of the week i.e. Monday-Friday and number of people opening up there emails on Saturday and Sunday is very small as compared to week days.

While the timing of most of the emails being opened is around the mid day during the lunch break.

But type of your email also matters, for example if you are sending a coupon to your subscribers and you know most people do purchases on Saturday then Saturday morning is most suitable.

On the other hand suppose people like to sleep on Sunday then announcing your new product is surely going to be ignored, so manage your timing by figuring out very details of your business.

4. Think about giving benefits

Your subscribers are your everything, they are going to take your business to the next level but first you need to attain their loyalty and if you only think of your business and don’t care about your subscribers or clients then you are not gonna attain their loyalty for sure, try thinking the other way and benefit them with you every email once you got their attention and successfully attain their loyalty your business is gonna grow automatically.

I’m going to give you two examples neither one is good or bad but one of them cares about people and the other one doesn’t.

Example 1:

You got an email about latest products from a big company and they look really cool in photos.

They say “Don’t miss the chance of getting our latest products”

Example 2:

You got an email from another company also selling their latest products but they come with a different approach that makes you feel it’s you.

They say “Don’t miss the chance for having 40% off special Friday discount on our latest products”.

Well, which one would you like to choose?, obviously example 2 because they are offering you 40% off on their latest products.

Got the point?.- we recommend thinking about the people first and try giving them lots of benefits.

5. Email quality and design matters

Your email design is your identity in the email world and if it’s not beautiful and attractive it is not going to get enough attention, although strategy is the most important thing but if you practice good strategies and have beautiful email look then you will appear like a brand.

I saw some companies sending emails with no style at all, either they are copying others or they are just not paying attention to the email look and in both ways it’s a week marketing technique.

Making your emails look better doesn’t mean how beautiful they look, it rather shows how organized and serious you are about your company or brand, your emails not only be appealing but they should look appealing as well, consider it as inauguration and yes it is that important.

Also keep your designs simple, short and easy to read and follow, don’t over beatify them so that they don’t get complex and nearly hard to read for the readers.

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Email Marketing Campaigns – Robots, Humans And Shoes Slashed Whilst Lions Roared

When you are planning an email marketing campaign, there are two important issues to be addressed. The first issue is ensuring that your email marketing campaign gets delivered and the second is persuading the recipients of the email marketing campaign to open the emails and read them.

Email Marketing Campaigns – Robots

Despite the scare headlines about the death of email marketing, it is alive and well and email marketing campaigns are still fighting a running battle with their arch-enemies – the filterbots. These are the poorly trained robots that filter out legitimate marketing emails and correspondence from your relatives but persistently deliver enormous amounts of rubbish right into your mailbox.

You have probably had the experience of signing up for an email marketing campaign – you know, the sort that offers a useful training course or a series of interesting articles – and then finding that you only get about half or two thirds of the promised emails. Sometimes a ten part email campaign mysteriously disappears after part seven or you receive all of the email marketing campaign except parts 1, 5 and 9. It always seems random but we are told that the filterbots are trained to seize mail containing certain words, symbols or combinations of words and symbols.

The really infuriating thing about the bots is that they seem to be unable to distinguish the difference between a junk email marketing campaign and email from a contact in your personal address book. How dare these bots decide on your behalf that you will not receive email from your excitable friend who uses double and triple exclamation marks in correspondence! Ok, multiple exclamation marks are vulgar but being eaten by robots seems rather a harsh punishment for a mere lapse of taste. earnwithsocial The filterbots, although not particularly intelligent, are cunning: they leave no evidence, they devour every scrap of the mail they steal, so you can’t prove they have committed the theft. You can’t fight the bots so you need to weave a cloak of invisibility for your email marketing campaigns.

Anyone doing research in the hope of creating a successful email marketing campaign will come across advice on how to get past the filterbots and will discover in advance that certain words and phrases must be avoided. These dangerous words include “money back”, “100% satisfied”, “money-back guarantee” and “order today”. So whilst the author of an email marketing campaign will have this advance warning, such matters will not have come to the attention of your Granny. Granny will wonder why you didn’t reply to her email asking for your advice on her proposed stair lift purchase even though she told you in her email that the company offers a guarantee and she wanted to send off her order today. If Granny is deaf, she won’t be able to sort this out with you by phone, and the filterbots will have created a terrible rift in your relationship.

Email Marketing Campaigns – Humans

Armed with your knowledge of the bots’ weakness for certain fodder, you can make sure your email marketing campaign contains no tempting words that would turn your campaign into a series of tasty bot snacks. So, you’ve done your research, you know the words to avoid and you have found a neat tool that will read your email and tell you if you have accidentally used a “bad” word in your email marketing campaign. The next thing to consider is getting the emails read by the recipients. Having gone to a lot of trouble to plan you email marketing campaign and robot-proof it, you want to give the emails the best possible chance of being read. With one eye on the banned word list, you need to think of the human beings who will receive your email and create subject lines that will make them want to read each email. A tall order but not impossible. There are things you should do and things to definitely avoid. Your email subject heading should (a) stand out, (b) engage the recipient’s interest, (c) relate closely to the body of the message and (d) not look like hype.

To make your email marketing campaign stand out, you can indent the subject by using “>>>>>>>>” or “__________” or “********” but don’t be tempted to use exclamation marks or all capital letters. These will catch the human eye but they will also attract the scrutiny of the filterbots who will most likely gulp the email down without even bothering to look further than the subject line. Don’t be tempted to put L@@K in the subject heading of a business email, that sort of thing is fine if you are writing to a friend but it does not convey a professional image.

To engage the recipient’s interest in your email marketing campaign you can employ one of the following techniques: (a) state a powerful benefit – “xxxxxxx Satisfies Your Need for xxx” (b) pique curiosity – “xxxxxxxx Has Uncovered the Secrets of Success” (c) write your subject line with a news angle – “xxxxxxxx Launches xxxxxxxx For Those Who Want to xxxxxxxxxxx Fast!” (d) offer Immediate Gratification – “With xxxxxxxxxxx, you can start xxxxxxxxxx before the sun goes down tonight”

The subject line of your email must be relevant to the body of the message. If you want to annoy people and ensure they never open another email from your marketing campaign, pick an important sounding subject line – eg “Urgent – Re Your Account” for an email that has nothing to do with any account held by the recipient. People do not like to be misled or tricked and will not forgive you if they think you are trying to fool them. Using an irrelevant title to get someone to open an email is tantamount to lying to them. People will remember this behaviour and might even block all future emails from you. Words such as “: time-sensitive, only 3 days left, powerful, offer about to expire, exclusive, limited, secret” are known to attract attention but should only be used in appropriate circumstances, ie when they relate to the contents of the email.

Create an email marketing campaign subject line that doesn’t look like hype. This has to be the hardest one of all as it is subjective. What looks like hype to one person will look like a reasonable proposition to another. A perfectly genuine statement will be suspected hype to an overly cynical person. The first thing to do is to avoid anything that you personally think looks like hype. Ask yourself if it would convince you if it turned up in your mailbox or if you would immediately hit the delete button – if you can’t even convince yourself, you will be causing a similar reaction in other people. Never make over-inflated claims in the subject line, make sure you can back up any statements you make. If you can do this and still create an alluring title for your email, you will have a good chance of getting your email marketing campaign read if it gets past the filterbots.

Email Marketing Campaigns – “Shoes Slashed Whilst Lions Roared”

“Shoes Slashed Whilst Lions Roar” is my favourite email subject line of all time. I believe this is an example of a near enough perfect subject line for an email marketing campaign. It has all the elements: the words stand out from the run of the mill titles, it engages the recipient’s interest, it relates closely to the body of the message and it does not look like hype.

This subject line was used in an email marketing campaign run by a mail order company I had previously used for purchasing online. I might or might not bother to read emails from the company depending upon how busy I was. I couldn’t resist opening this email because the title intrigued me. Although it was easy to guess that the “Shoes Slashed” would relate to reduced prices on footwear, I couldn’t figure out where roaring lions would come into a clothing and footwear catalogue, so I simply had to read the email. The email carried details of special offers on footwear (as anticipated) and English Lions Rugby shirts, which were apparently a roaring success. The dramatic sounding subject line was, in fact, directly relevant to the body of the mail and nothing about it bears the tell-tale mark of hype.

Email Marketing Campaigns – Final Word About The Beginning

The first mails in your email marketing campaign are the most important so should be especially carefully crafted from the aspects of both bot-proofing and engaging human interest. If you can get the first couple of emails delivered and read, people who are interested in what you have to say will recognise your name and will want to read any further emails from you that arrive in their mailbox. It is also a good idea to suggest in the first couple of emails that the recipients should add you to their “white list” to ensure they don’t miss future important mail. All this might not make your email marketing campaigns 100% filterbot proof but it is the best mere humans can do in this particular battle.

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Smarter Email Marketing – Reboot Your B2B Lead Generation and Grow Your Business

The death of email marketing has been greatly exaggerated.

I’m sure you’ve heard the discussions about the imminent decline of email and the rise of social media. 3km But independent marketing studies suggest that’s just not the case. Let’s see what the data tells us.

· 2012 ExactTarget Survey – 66% prefer email as the #1 marketing communication channel.

· 2012 EmailVision Study – 89.2% of marketing managers say email remains as important or more important to their overall marketing strategy compared with two years ago.

· A Merkle Study – 74% of online adults prefer to receive corporate communica­tions via email instead of social media, direct mail, text messaging, or phone.

In reality, the outlook for email marketing – with a twist – is stronger and more popular than ever. Integration is the twist. In a Strong Mail Marketing Trends Survey, 68% of business leaders intend to integrate email marketing with social media. And the marketing spend for email marketing (60%) and social media (55%), shows business leaders intend to pursue an integrated approach.

The New Email Marketing Strategy

Employing email by integrating it with social media, search, and content marketing results in smarter email marketing. Because email covers all parts of the buying cycle and champions permission marketing, it’s powerful and effective. With its opt-in feature, emails go to a target audience willing to receive them. On its own, email encourages interactivity. But combined with social media, search and content marketing, email marketing optimizes results.

Integrating Email Marketing with Social Media

Social media connect prospects, customers, and businesses. Once that’s done, relationships develop offline via email or phone. Email remains the preferred method because it’s fast, effective and efficient. With integration, both channels reinforce each other as social media informs email marketing. Respond to prospects’ questions on social media sites in a personal, engaging and focused way. This deepens and broadens your social network. And it nurtures your brand. Include links in your email to your social media sites to increase your followers. Also, gently suggest customers refer your business by sharing your email. Integrating email with social media improves effectiveness more than when employing each channel independently.

Integrating Email Marketing with Search

The superiority of email lies in its ability to address every part of the buying cycle. And it embraces permission marketing, which has replaced interruption marketing. Integration with search gives you several benefits. Newsletters or eZines are an excellent way to extend reach and build awareness. Adding relevant keywords to your emails increases prospects’ likelihood of finding your newsletters. You can also drive more prospects from search engines to your website by posting newsletters to your site. Keyword-rich emails also help increase the chances of your emails going viral. Combining email with search provides customers with marketing they want. As Jay Baer would say, email has “Youtility”. This helps improve your leads and grow your business.

Integrating Email Marketing with Content Marketing

This one’s a no-brainer. You can use email as content, as a content delivery tool and as a way to drive conversions. Let’s take email as content first. Don’t write about your products and services. Instead, focus on solving customer problems or discuss ground-breaking industry news and trends that affect your clients. Email builds trust by publishing relevant information. Email also serves as an effective delivery tool. You can attach value-added content like product brochures, case studies, and videos. Finally, email can drive prospects and clients to landing pages. This enhances conversions. Integrating email with content makes it easier for prospects and clients to access, digest and act on information you published.

Email Marketing Outlook

Due to the exploding growth of mobile devices, email marketing may reach a tipping point by 2015. Today, email has many benefits, but its future lies in integrating with other marketing channels. As business leaders purse the integration of email marketing with other channels suggests email is here to stay. Clearly, your competitors think so – judging by where they’re spending their money.

Questions for the Savvy Marketer

Does your marketing plan take a holistic approach? Are you integrating email best practices into your marketing efforts? Are you increasing your leads and growing your business as effectively as you could? If you don’t have a limitless budget, consider integrating smarter email marketing with your other marketing channels. If your lead generation needs a reboot, email might be a good place to start.

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Return On Investment (ROI) – How To Cut Through The Marketing Hype

What do we mean by ROI?

Essentially, it is what you get back in return for making an investment in a product, project or business.

Here are two simple examples:

1. Suzie sells name badges for a living. She makes $1 profit per tag. Each tag costs her $2 to make. return4refund By expressing Suzie’s profit as a percentage of the unit cost, her ROI is 50%.

2. Mr Greedy has $1000 to invest in a fixed deposit. A sales representative at his local bank informs him that he will earn $100 in interest after one year. Mr Greedy’s ROI is 10%. Note that banks will usually quote you an interest rate of 10% when promoting their savings or investment products.

The higher your ROI the harder your money is working for you and the more profit you will make.

The problem

Investment return calculations are highly flexible and can be easily manipulated to suit the user’s needs. When financial institutions advertise their products, they are going to tell you about great interest rates. It is only natural for these firms to sugar coat their investment returns to drive sales, which is why you need to ask one important question.

What is your net return?

Experts will quote you what is known as a nominal ROI on their products. This is the investment return before costs. That is all good, but you should be more concerned about the net ROI or return after costs.

Have a look at the following example:

Mr Return’s financial planner informs him that he can expect a nominal return of 10% on his investment portfolio. Inflation is 4%.

Firstly, this does not mean that Mr Return’s wealth will grow at 10% per annum. Secondly, it also does not mean that he will beat inflation by 6% (10% less 4%). If we look at his net return, it paints a completely different picture.

Nominal return: 10%

Less inflation: 4%

Less tax: 3.8%

Less annual management fees: 1.5%

Net return: 0.7%

What does a net ROI of 0.7% mean?

If you invest $10000 at 0.7% fixed investment return for 20 years, your real wealth will only grow by about $1500. And that is after 20 years!

Key lessons

1. Make sure you look at all the costs when assessing an investment product, project or business.

2. Determine your net ROI. Will your return enable you to achieve your financial goals at the given level of risk?

3. If your net return is not good enough, move on. Do not buy into a deal on the basis of nominal return.

4. Your goal as a wealth creator is to MAXIMIZE ROI at the LOWEST possible risk.

Roberto Lanzillotti would like to invite you to join the WayToWealth community. Visit http://waytowealthpro.com/ to download your free ebook, ‘6 Golden Rules of Building Wealth’ and to learn more about income generating business systems.

(C) Copyright – Roberto Lanzillotti. All Rights Reserved.

 

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the signs of spotting the kid

As you have understood the signs of spotting the kid with dyslexia, you must also know that most of the successful people with dyslexia have said that their success is largely due to the practical and emotional support they received from their parents. http://universityvillagepress.com/

Don’t criticise them – The first step in helping them is by boosting their self-confidence before they can learn to overcome their difficulties. They have already experienced failure and deep down they often don’t believe they are capable of learning. To re-establish self-confidence provide the opportunity to succeed and give praise for small achievements.

Don’t ask them to read the contents aloud – Avoid asking a student with dyslexia to read aloud in front of the class. However, if you really need to get the student to read, discreetly let them know the previous day what section they will be asked to read so they can prepare it. This can be quite embarrassing for them as they are very likely to misread or skip words.

Don’t punish them for forgetting things – The students tend to forget things like books or sports kit so it’s better to write it down for them the previous day.

Don’t call them ‘lazy’ – So stop using the word lazy when dealing with the dyslexic student as they have to work more to produce results like an average student. It will be better if you can make their study time better by following few tricks:

Provide audio recordings for the student to use while reading the text.
Give the student a choice of what to read within selected genres, topics, and themes. High-interest reading facilitates comprehension and reading for pleasure.
Teach prefixes, suffixes, and root words to students to improve spelling, decoding, and comprehension.

 

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the children with reading with reading and writing difficulties

The term Dyslexia is used to identify the children with reading and writing difficulties and do not make expected progress in the academic field. Most of the students with dyslexia have trouble in understanding the letters on the books and when they have trouble in that step; all the other steps becomes harder.

But these difficulties have no connection to their overall intelligence. In fact, the dyslexic students might be slow learners but they are very fast and creative thinkers with strong reasoning abilities. But, there are various signs you must understand when dealing with dyslexic students. They face various difficulties such as:

Copying contents from the blackboard to the notebook
Unable to read the sentences as they don’t understand the sound of a letter or combination
Typical spelling mistakes – they write the words in the way they sound. For instance. showt instead of shout
Writing – Most of the dyslexic students are good at explaining their thoughts but find it difficult in writing it down.
Handwriting – they tend to have extremely messy handwriting as they tend to have poor motor control, tension of completing the work on time and many more.
There are few tips one can use to handle dyslexic students:

As you have understood the signs of spotting the kid with dyslexia, you must also know that most of the successful people with dyslexia have said that their success is largely due to the practical and emotional support they received from their parents.

Don’t criticise them – The first step in helping them is by boosting their self-confidence before they can learn to overcome their difficulties. They have already experienced failure and deep down they often don’t believe they are capable of learning. To re-establish self-confidence provide the opportunity to succeed and give praise for small achievements.

Don’t ask them to read the contents aloud – Avoid asking a student with dyslexia to read aloud in front of the class. However, if you really need to get the student to read, discreetly let them know the previous day what section they will be asked to read so they can prepare it. This can be quite embarrassing for them as they are very likely to misread or skip words.

Don’t punish them for forgetting things – The students tend to forget things like books or sports kit so it’s better to write it down for them the previous day.

Don’t call them ‘lazy’ – So stop using the word lazy when dealing with the dyslexic student as they have to work more to produce results like an average student. It will be better if you can make their study time better by following few tricks:

Provide audio recordings for the student to use while reading the text.
Give the student a choice of what to read within selected genres, topics, and themes. High-interest reading facilitates comprehension and reading for pleasure.
Teach prefixes, suffixes, and root words to students to improve spelling, decoding, and comprehension.
Provide additional time to take tests.

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Marketing Best Practices – What Is the Key to Building a List?

One of the key reasons that many webmasters don’t switch their business model from the traditional to the more modern is that they don’t know exactly how to get started. They don’t know how to drive more traffic to their web site. If you’re running a site and you want to start driving more traffic to a blog or website, here are some tips that you can use to get started quickly. The following tips will work for all types of businesses and industries but are specifically focused on email marketing.

1. Make sure that your email lists are good

Make sure that you keep your email lists updated. Don’t make the mistake of purchasing email lists from a company that you think might be reliable. If the email list is out of date, then the email has possibly been sold multiple times by the company. This means that those addresses will be sold multiple times over again and you’ll end up sending your promotions to a bad list of people.

2. Don’t spam your audience

This is the number one point on not only the list but on the business plan that you must follow. If you send out emails to people that don’t want them then there will be nothing to sell from your email list. You’ll be wasting your time and your money sending out emails to people who don’t want them sent out. You can use a bulk email sender software service to send out your emails from anywhere in the world but you need to ensure that you are sending your emails to individuals that have specifically requested to get emails from your site.

3. You need a good offer – You have to give something free in exchange for the reader to visit your site. In a traditional system of business, an employee would give a presentation (or a training) to a potential customer and this was the way to build relationships. This is also how to build a list of email addresses. You can offer a newsletter (or lessons) free of charge but also encourage the reader to forward your message on to friends (so you can build the list) or you can offer a book or CD or DVD or VHS tape or other item that will be of interest to them. The point is to give value to your offer to the customer in exchange for visiting your site.

4. Be careful when you send out emails – Some people will think that the email you send out is a spam message and will report it as such. This may even affect your website. It might make the recipients think that you hate them because you’re trying to get emails. So be careful when you send out emails to your mailing list.

The key to being successful when you build mailing lists is being a trustworthy person in return for the trusting email addresses that you can use to market your products. This is the same principle behind how the big retail companies build list and also the same principle that online companies should use. The only difference is that instead of emailing on a piece of paper, you are sending out the message over the internet and you are asking for the trust of the recipient.

 

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What Every Business Owner Must Know About Digital Marketing

Digital Marketing / Internet Marketing / Online Marketing are one of the most used terms of the industry today. However, it is sadly just a bunch of jargon for most of the people who hear it and use it to convey their mind. headlinesnewz What exactly is digital marketing and what part of it is essential for today’s business person? We’re here to break it down for you in the simplest words possible.

Online Marketing is simply marketing of your product or service onto digital platforms so as to hold onto your loyal consumers as well as increase your reach to new potential target audience swiftly.

That is it. That is what Online marketing is. There are some further questions that need attention to solve your confusion; such as:

Is digital marketing the same as social media marketing?

The answer is yes. Digital / Internet marketing is a wider concept as compared to social media marketing in the sense that, all social media platforms are available digitally i.e. via the internet. However, there are other platforms that come under digital marketing other than social media marketing.

What are the concepts and platforms of digital marketing?

The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing. This concept is called “Search Engine Marketing” or SEM.

Search Engine Marketing is marketing of your product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.

Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or SEO. Search Engine Optimization is a way of developing your website’s content in a way that allows the search engine’s algorithm to crawl and test your website efficiently. It is a way to get higher rankings in the search results on the search engine; helping us to have a better hand at SEM.

SEO is a primary necessity of any and every website owner as it helps you stand out among the sea of websites we see today.

Social Media Marketing is a concept that comprises of campaigns designed to market your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it comes to products that have a B2C segment.

There is an interesting concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple times. It can be seen as following your consumer on various platforms, websites and showing your personalized ad copy to them so as to keep reminding them about their visit to your website.

This also enables us to work on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds etc.

However, for a great digital / Internet marketing experience, a campaign needs to be developed using all the above mentioned platforms.

How is digital marketing different from traditional marketing?

Digital Marketing is cost effective in terms of better reach and results.

Internet Marketing lets you target specific audience based upon demographics, interest and devices.

Internet Marketing gives us factual data that can be statistically analysed. For instance, if a hoarding is marketing your product, you have no clue how many people saw the hoarding, read the content and actually became customers because of that hoarding. However, in Digital marketing, say we run a campaign marketing the same product, we can analyse the data produced by different marketing platforms that can show us how many people saw the product, how many actually became consumers and which consumers came via which of the used platforms. This allows us to find glitches in our campaign and work on it to make it even more action driven.

But then should traditional marketing be stopped completely?

Of course not! Traditional marketing, in fact, paired with digital marketing can give results superior than just traditional or digital marketing.

However, one thing that people mistake about digital marketing is that it can be done for free. It is true to an extent; however, to get the best results, digital marketing needs to have an independent budget. Money must be set aside to be able to exploit all the opportunities that digital marketing has to offer to your business and its glorious future.

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Masts Are New Age Technologies Which Adds To the Quality Of Life

With today’s advanced epochs of the World Wide Web and state of the art technologies, populaces all across the globe are becoming increasingly aware of imperative facades such as safety, health issues and occupational matters. In such milieus, mechanical aids are emerging as a hot favorite amid folks which can be made use of to make the overall outdoor functionality, more efficient and safe.

When it comes to emergency situations such as crash rescue, there are many a products accessible in the current market scenario pertaining to assistance in surveillance, monitoring and Emergency Service Responders. With a bit  masterracksbd of intricate research on the World Wide Web, you will lay your hands upon some great insights relevant to innovative and ingenious products developed by Fireco Components SRL, which is essentially based in Italy (Brescia to be precise).

They proffer resourceful and inventive products like mast, roller shutter and crash rescue. In this article we will discuss some of the imperative mast and their applications in assortment of fields. The foremost consideration goes to telescopic mast which is available in a range of varieties such as Lightweight range which is manually operated and the air operated pneumatic masts. We must avoid giving details of specification of the masts as it would consume more space and you always have the internet to research on a particular mast, if you seek any further information or know how. Then is the range of partner masts which have escalated levels of head load and are pretty effective when it comes to mast rotation. They are renowned for incorporating an assortment of wiring combinations.

Steady mast is characteristically utilized for applications relevant to surveillance, radio or broadcast. They are pretty much akin to partner masts but only they have a locking mechanism (collars), which permits them to remain fully extended, irrespective of fluctuations in air pressure. They can come mounted on vehicles and even trailers. Emergency vehicles are widely used to proffer light mast wherein lights are attached to a mast which is controlled by a remote control on land.

Not only lights, cameras can also be fitted on to masts to take aerial photography; other stuffs which are also fitted on to mast are meteorology equipment, antennas, telemetry tools, etc. When it comes to Fireco Australia, one name which you can blindly trust is emergency vehicle technologies Australia which bring forth for you crash rescue, Fireco, SRS roller shutter doors and a wide range of masts.

Emergency Vehicle Technologies provides emergency service vehicles like Fireco, Fireco Australia, Mast