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Social Media Analytics Guide

 

The social media platforms themselves provide a basic level of such information. To get more in-depth analytics information or to easily compare across social media platforms, you can use the wide range of social media analytics tools available, such as Buffer Analyze.

Foster Coffee Co. uses social media analytics to guide their content decisions.

“One of the things that I really like about Buffer is how I can build out as far as I want into the foreseeable future, but really start to tailor campaigns if we see certain trends within the industry. We can get ahead of that and it’s really easy to customize the publishing schedule afterwards.

We want to know our top performing posts for the year, we want to know what content was in those posts, linksexpert so that way we can build a better model moving forward of content that generates more engagement.

Because as we know, the more engagement we can get online, the more that’s going to translate to a possible sale, or somebody walking through our doors, or checking out our website and maybe making a purchase that way”

Justin Ozanick
Marketing Associate, Foster Coffee Co.

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5. Advertising
When you have more funds to grow your social media marketing, an area that you can consider is social media advertising. Social media ads allow you to reach a wider audience than those who are following you.

Social media advertising platforms are so powerful nowadays that you can specify exactly who to display your ads to. You can create target audiences based on their demographics, interests, behaviors, and more.

When you are running many social media advertising campaigns at once, you can consider using a social media advertising tool to make bulk changes, automate processes, and optimize your ads.

Buffer uses social media advertising to promote blog posts and reach a wider audience.

“We use Facebook ads to promote our blog posts. Facebook’s powerful targeting options mean that we have been able to show our ads to only people that we think would be interested in our content. And the results have been great. We have been getting a sizable amount of traffic each month for as low as eight cents per click!

We also use Facebook ads, Pinterest ads, and other social media ads to increase our brand awareness and engagement on the respective social media platforms. Many other companies also use social media ads to drive leads and sales.

Alfred Lua
Content Crafter, Buffer

Social Media Marketing Resources
Social media platforms are always evolving. When Facebook first started, people can only share text updates. Now, there are so many content formats such as images, videos, live videos, and Stories.

Hence, social media marketing is always changing, too. We want to help you stay up-to-date with all the latest changes and strategies to succeed on social media. Here are a few resources to get you started:

Social Media Marketing Blog
Buffer’s social media marketing blog covers the latest social media strategies and tools for Facebook, Instagram, Twitter, and more.

Social Media Marketing Guide
The complete beginner’s guide to creating a social media marketing plan, for those brand new to social media and looking for a straightforward way to start.

Social Media Listening and Engagement Guide
Here’s why we think social media listening and engagement is so important and how you can overcome the challenges to developing a successful strategy.

Social Media Analytics Guide
There’s a wealth of information and insights in your social media data. Here are seven simple, quick, and actionable social media analytics tips.

Social Media Advertising Guide
There’s so much to learn with social media advertising. It’s difficult to know where or how exactly to get started. Here’s everything marketers need to know about advertising on social media.

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