Searching for and using really good keywords and keyword phrases is critical to driving traffic to your website and your blog. Here are some tips on finding and using perfect keywords and phrases, particularly when in a very competitive market.
Go local – focus on local keywords. Add the name of your city, county or state to the search term. Be the “go-to” person in your field in your area.
Focus on more specialized areas. Use what are referred to as long-tail key words. For example, don’t just use pest control, use “termite specialist in Myrtle Beach.” Don’t just be a real estate agent, be the “Carolina Forest New Home Specialist.” You get the idea.
Incorporate spelling mistakes. Are there terms in your industry that are commonly misspelled? Myrtle Beach Real Estate Companies A lot of people spell realtor – realator. Take advantage of that. Yellow Pages did a great job of this and created yellopages.com. The use of misspelled keywords is becoming less effective as search engines start to adjust for misspellings in search requests but it can still be an effective tool.
You will want to examine the keywords in your Keywords meta tag. Here are a few things to consider:
Limit the tag to 10 to 12 words or phrases. Although you can add a lot of keywords, the search engines will often consider this spamming when you try and stuff too many keywords into this tag.
Separate keywords with a comma and a space.
Make sure that your keywords also appear in the body of the page. A rule of thumb is that 4% or less of your content should be keywords. So the idea is to use keywords and phrases, but don’t overuse them simply to try and increase search rankings.
Don’t repeat keywords in multiple key phrases. For example, personal injury lawyer, personal injury attorney, personal injury advocate, personal injury help. It’s OK to repeat a couple of times, but move on to other keywords.
Don’t use the same keyword tag in all of your pages. Refer to the content of your page and make your keywords relevant to the content.
Here are some other ways to let the search engines know that the information on the page is significant:
Use formatting with keywords. Make the text bold or italic. Use uppercase. Put keywords in bulleted lists.
Make sure that any images you have on the page have an tag that describes the photo and includes your keywords. Remember that search engines can’t read images, they only see text.
Do you sell a product that is well known? Make sure that the product name is included in your keywords. However, make sure that you have permission to use the product name in your advertising. There have been several law suits where a product or company name was used to bring traffic to a website, however the website owner did not have the right to use the name.
Use these tools to create a list of good keywords and then use them in the meta tags of your website and throughout your content. Over time you will start being found by your prospective customers and clients.