Digital Marketing And Its Importance

Undoubtedly, the new and smart strategies for the businesses are the need of the hour. The market is now full with small and large scales business, thus the biggest challenge that both the consumers and producers both have to face is the presence of different brands selling the same product. For example, if you go to a store for buying dark chocolate, you can easily find 6-7 brands selling the dark chocolate even at the same price. soulreadingsecrets This is the level of competition, which producers are facing these days. Therefore, to make your product recognized by everyone it is important to standout your business presence in the online world with smart digital marketing tactics.

What is Digital Marketing?

Digital Marketing is a broad term that includes advertising, promoting, and strengthening the online presence of businesses through digital platforms. Some of the digital tactics that fall under the umbrella of ‘Digital Marketing’ are digital advertising, email marketing, content marketing, pay-per-click, online brochures, and more. Unlike other offline marketing efforts, digital marketing allows getting accurate results in real time. For example, if you put an advertisement in the newspaper, it is nearly impossible to estimate how many people flipped to that page and paid attention to that ad. While with digital marketing, you can easily measure your ROI of any aspect of your marketing efforts. According to Crux Creative Solutions Private Limited, one of the best online marketing agencies in Delhi NCR is here to explain why digital marketing has become so important.

Website Traffic: As discussed above, it is very difficult to understand how people are engaging with your brand through offline marketing. While online marketing helps you in identifying trends and patterns about how people are behaving with your brand. Hence, you can make better strategies in the future to attract more and more consumers to the website. Not only can this, with digital marketing you get the exact number of people who have viewed your website’s homepage in real time by using digital analytics software. These stats help you in deciding which digital strategies to continue and which to stop using.

High Visibility on Search Engines: Search Engine Optimisation is another powerful digital marketing strategy that offers a variety of benefits to the business owners. As discussed, there is tough competition between the brands in the market. When we search any service on the search engine, we get 100s of results. Naturally, we believe in the top five searches because they are the most reliable website links according to Google. Thus, by optimizing your website content through digital marketing strategies, you can reach to more online buyers.

Content Performance: Online marketing lets you estimate your content performance. Let us understand this with an example, imagine you have delivered pamphlets and posters to a different sector of societies. The problem is that you have no idea how many people opened those posters or threw it in the dustbins. Now imagine that you have that same poster on your website. You can exactly measure how many people clicked that poster, how many closed that poster and the details of those who clicked the poster. This not only informs how engaging is your content also generates leads for your website.

Digital marketers at CRUX, the renowned digital marketing agency in Gurgaon offers the best campaign plans with excellent planning, adaptable strategies, and precise execution to cater to the needs of clients. After Fujifilm, Sony, Quantum Naturals, Park Hospital, and many more, we would love to have you in our client’s list. Our set of services includes creative designing, SEO development, web development, content marketing, and more.


Customer Returns for the Wholesale Retailer

There are some purchases that just don’t make the cut. The product makes it home and for some reason, the customer’s love for it has waned. A trip back to the store, a few minutes haggling with customer service and the item is now a customer return. But, now what? Does it just go back on the shelf? Does it get thrown away? The world of customer returns is a murky one, and for wholesale retailers a small increase in clarity can equate to a huge payoff.

Customers return products for two major reasons: the product is defective or a taste change has occurred. There are serial returners: people who return products after benefiting from ownership-a real headache for retailers. Most large store chains are cutting this type of behavior with customer returns return4refund databases linked to driver’s license numbers. Other shoppers are the “Undeciders.” These customers can’t decide on a particular aspect of a product, so they purchase a variety of colors or styles, take them home, and return what doesn’t work out. The last group of customers though, makes up the pool of upstanding consumers. Products are returned only when they are broken or a taste change is tempered by also purchasing a replacement product from the same company.

Trying to find concrete numbers on customer returns is an impossible feat. But don’t deceive yourself to thinking they don’t exist. On the contrary, most major manufacturer and suppliers now implement sophisticated software and database applications to track customer returns. Integrated cash registers, high speed networks, and tailored computer applications have slowed the turnaround time for customer return data to a mere 48-72 hours after a product is returned. In turn, these sophisticated return processing systems have shortened the time it takes from a product’s return to it’s liquidation on the wholesale market.

Most legitimate claims of broken or nonfunctioning products are handled differently from taste change returns. When possible, the returned product is sent back to the manufacturer to be “refurbished.” This means the product, usually an appliance, is tested, has parts replaced or repaired, tested again, and then made available for another consumer. It is expected that a small percentage of products will be damaged on the path from manufacturing floor to store to customer’s home. In some cases, to protect brand perceptions, a factory refurbished appliance or item will be relabeled with a completely different name. Frequently relabeled products are still sold to liquidators and wholesalers for distribution, but occasionally they are marketed as new products at first-cycle retail stores.

Taste change customer returns, or nonfunctioning products beyond repair, are sold in bulk to liquidation and wholesale dealers. These are typically labeled as “customer returns” by wholesale traders, and contain at worst a small percentage of truly broken or damaged merchandise. The wholesale price discount and ability to generate a profit on the resale of the items usually far outweigh this small risk. Online purchases are further increasing the ratio of true taste change versus damaged merchandise. More shoppers each year are making purchases through online retailers, or online outlets of familiar stores. But, with only photographs of a product available at best, more and more products are delivered that do not quite live up to the expectations at purchase. This is a huge boon for wholesale retailers, because it further increases the products in near pristine condition available for purchase and resale.

In today’s retail markets, manufacturers and suppliers actually take customer returns, factory refurbishing, and wholesale or liquidation costs into consideration on a product’s bottom line long before a product is even advertised. No longer is the wholesale business dependent upon junk products, or even severely outdated products. As companies are keener to track customer satisfaction through customer returns data, wholesale retailers will directly benefit. The ever shortening customer return cycle means consumers of all budget constraints can acquire the same quality goods, just at different stores. The smart wholesale retailer knows how to use the growth in customer returns to his or her advantage, and don’t forget, that could include you! has been a provider of quality and affordable wholesale goods since



Top 5 Reasons to Live in Craig Bay, Parksville, BC

Are you tired of maintaining a large lot, painting your house, don’t want to climb a ladder to clean eaves troughs anymore? Well then you really should consider moving to Parkville’s Craig Bay. I have lived here for the last 4 years and rate it the best value for any home I have ever owned. Here’s why:

1. Craig Bay is a community  appivapp of about 400 homes on the ocean. The homes front on a Provincial park with 1700 feet of water front. Even though it is paid for, by all BC tax payers, the park feels like part of Craig Bay. So we use it to walk the dog, kayak, swim, have bon fires and picnics. You can’t get that in a condo or a freehold house.

2. The homes in Craig Bay are real homes not garden homes. Ranging in size from 1600 sq.ft. to 3100 sq.ft. They all have a driveway and an attached double car garage. Owners living area is all on the main floor. Prices range from $425,000 to $550,000, depending on location (e.g., on the pond).

3. There is a multimillion dollar Club House with swimming pool, tennis courts, hot tub, billiards table, party rooms, library, gym, and even rental cottages for your guests. The activities are endless, every day there is something going on at the Club; yoga, cards, movie night, book club, wood working, ceramics, dances, wine club, etc. There is something for everyone and it is a great place to make new friends.

4. Friendship. What can you say that would adequately describe the great friends we have made here? At first it was the neighbours getting together for an “appy” night. Then the block parties and birthday parties started. Soon, you start to plan your social life around your Craig Bay friends and cannot envision living anywhere else.

5. The community is landscaped and maintained to a very high standard. Homes that are 14 years old still look new because of the high standards of the strata corporation. It is like living in a beautiful park but you own it. More importantly, the homes will always look good and maintain their value.

Visit Craig Bay in the Parksville and Qualicum Beach area and you will want to stay. I would love to host you for the day. If you want more information on Qualicum Beach and Parksville Real Estate, contact me at: or visit my web site at [] I look forward to hearing from you. Ralph Kretzschmar, Coast REALTOR


Precisely why Organization Tool Operations is necessary for virtually any Firm

Precisely why Organization Tool Operations is necessary for virtually any Firm

In a organization corporation, organization tool operations is necessary throughout accomplishing an increased give back in possessions. This specific mostly consists of stopping functioning fees, capitalizing on benefits in intermittent tool preservation, along with powerful operations involving cash. In a sector, your personnel also have to acknowledge the benefit involving tool operations, and still have the ability in various tool capitalizing on tasks.

Tool Operations Elucidated
Budapest rental

In essence, tool operations in a organization consists of your powerful supervision involving their actual physical possessions, when considering raising revenue along with reducing recovery time charges. Your setting on this admin purpose involves pursuits including development involving features along with lighting fixtures, seed along with office design and style along with anatomist, generation surgical procedures, lastly your preservation involving gadgets plus the substitution in the needed pieces.

As one example, actual physical possessions would likely cover models similar to pcs along with models and also household furniture similar to agents, recliners, along with declaring pantry shelves. Transfer devices are involved, and also wire along with seed machineries, in the matter of even bigger industrial sectors. Naturally preset possessions would likely change according to the sort of sector this company can be involved yourself throughout, including foodstuff generation, fabric, corporate and business solutions, as well as health.

As a result, through the procurement involving items along with methods, function involving models pertaining to generation, on the preservation involving features, these must be managed using tool price maximization planned.

Present day procedure for tool operations by simply companies along with business people features changed through the classic variety, which in turn got just engaged short-run arranging. Right now, just about any corporation can be having an engaged position throughout making sure that their tool bills along with programs are generally meant for accomplishing longer-term dividends. In addition, tool operations is incredibly vital pertaining to corporations that will keep devices over several spots as well as people who use preset possessions in several sectors within just one particular model.

Precisely why such a operations is crucial

Powerful tool operations requires relevance the identical way that will actual physical possessions participate in crucial jobs inside day-to-day surgical procedures involving just about any sector. Your invest in plus the control involving preset possessions, even though crucial in a organization, call for exceptional operations along with preservation knowledge. Business people as an illustration, really should have a process when the price tag on buying tools as well as high-priced systems can be decreased always. Inadequate functionality, downtimes, along with vehicle repairs most mean the price tag on these kind of preset possessions after a while.

Appliance vehicle repairs along with tools preservation are generally in fact necessary for just about any sector; on the other hand these kind of must be properly accomplished to be able to never limit your day-to-day surgical procedures in the sector, for example the generation functions. Additionally, every time tools as well as technique downtimes come about, this specific hereafter influences your charges in the firm. Arranging along with operations involving possessions, fees, along with preservation need to most be practiced to raise lifespan never-ending cycle in the possessions along with to the organization to complete better perhaps industry by storm rigorous levels of competition.

The main Methods throughout Possessions Operations

Currently, EAM methods are for sale for sophisticated companies along with industrial sectors. These kind of methods provide you with the ideal alternatives throughout operate along with tool operations and in many cases tool data operations. These are generally most meant for aiding corporations keep his or her plant life, improve tools price, properly deal with data pertaining to income, along with put together using generation along with preservation workers pertaining to increased good quality along with knowledge.

Profitable organization tool operations is perhaps a new desire for just about any sector, specially throughout today�s speedily globalizing and cut-throat organization adjustments. By way of this specific, sector professionals, businesses, along with firm top-level business owners are able to improve along with coordinate your day-to-day surgical procedures in the organization pertaining to powerful functionality along with productivity.


Affiliate Marketing: Basic Tips To Up Your Game


Don’t be intimidated by the complexity of affiliate marketing approaches; if you take the time to learn the ropes, your bottom line will greatly improve. However, do not worry. The following tips will help you avoid some of the common pitfalls.

When trying to get ahead in affiliate marketing, it’s a good idea to use some type of time-management software to assist you. By using software to help you, you can set start dates, time yourself, and keep better track of what you’re doing. Software makes it easy to streamline the process, and keeping track of time helps you stay on task.

Proper affiliate marketing is going to take a lot of research on your part, but that doesn’t mean it has to be tedious. Thanks to viral video sites like YouTube and Dailymotion, just to name a couple, you can now check out entertaining tutorials that are not only entertaining but are also two-for-one opportunities, as they tell you how to do something and show you.

Check the conversion rate of the affiliate company you are considering working with. Look for a site that has at least one percent conversion ratio, meaning one out of every hundred visitors make a purchase. Check the sales-copy of the site and see if it makes you want to purchase.

To maximize the money you make from your affiliate marketing program you need to make sure you are dealing with a reputable company. Do some research online to see what others have said about them and if they treat customers right. Find out if there is a consistent problem with them paying what they owe.

You can help your local businesses advertise their goods, by featuring them through affiliate marketing links on your website. This is a great way to build lasting business relationships that can help you make money, at the same time as keeping business local. Affiliate marketing links are a great way to make some extra cash.

If you are selling a good product you can get more sales by offering buyers the chance to become affiliates and make commission from selling your products. It could become so profitable that you can save tons of money each year because there would be no need to pay for advertising.

These days, it is far more rare to receive lifetime commissions in an affiliate marketing program. The potential rewards are still so great that they should be sought out, though. Vendors pay website owners for products sold from their referrals, of course. This is a typical commission arrangement. Usually, commissions are under some sort of time constraint. The ability to consistently earn money over time is what makes lifetime commissions so attractive and worth the time it takes to seek them out.

A great affiliate marketing tip is to join an affiliate marketing program that is two-tier. Two-tier affiliate programs are great because they allow you to make a small commission off of the person you refer. Whenever the person you refer makes a sale, you also get a small commission.

Partner with an affiliate program which has products your audience will be interested in. It sounds like common sense, but you should do your research before you sign up to any program. Run a survey on your website (you can even offer a prize to a random survey participant to increase submissions), asking which types of items your visitors purchase online, then use that information to find the affiliate program that is right for you.

Web Traffic

The key to being a successful affiliate marketer is to generate a lot of traffic to your website. There is no other strategy that works as well. If one percent of your web traffic clicks on an affiliate link, you need a lot of traffic to make money so more traffic equals more money.

A great affiliate marketing tip is to edit your articles to make them generate more web traffic. You can generate more web traffic simply by using different keywords or by using a tool such as rank tracker. This is a great way to increase your search engine rankings and to make more money.

Website Traffic

Who doesn’t love a bit of free advertising? Get your business, and your website, listed in free business directories. There are many out there, such as Yelp,, and InfoUSA. Listing with them can lead to a boost in website traffic as well as a boost in the success of your business.

When posting affiliate marketing links on your site, make sure the affiliate is appropriate. For instance, you do not want to place ads for a company selling adult toys on a website dedicated to daycare reviews. Inappropriate ads are a quick way to lose website traffic and your income.

Let your affiliates help. If you have an affiliate program, let your affiliates do the promotion work for you. Offer them an incentive and they will be happy to do it. Your affiliates should have good-sized networks in place and when they publicize your articles, your website traffic will jump.

Consider making use of video sharing sites to boost your affiliate marketing program’s effectiveness. The financial outlay of this process is minimal; all you need to provide is a simple video extolling your affiliate vendors’ products and linking to your website. In return for this modest effort you may see a significant increase in website traffic and vendor sales.

If your website traffic is coming from areas like Asia, then you should check out alternative social media sites that cater to that community to have a profile on. By doing this you could find a wider audience for your affiliate marketing, in turn driving more traffic to your website than using just one or two commonly used social media sites from your country.

As you can tell, affiliate marketing can be easier than it first seems. You need to spend time doing homework and making connections, but it is valuable in the long run. Use the above tips to help guide you, and you’ll be an affiliate marketing success.


Digital Marketing Services in the Heart of the City of Durgapur

The world as we say at current day scenario has turned into a digital cosmos. In each and every nook and corner, our universe is connected digitally and this situation has lead to the formation of what we today know as “digital drive”. Digital drive has bound the vast universe to surrender into one single platform in terms of communication and connectivity. onlyfreedommatters The Global Centre for Digital Transformation says or explains that change in an organizational structure is the foundation of digital business transformation”. Digitalization is transforming every aspect of human life. We are thriving in an era where mass production has been hooked by mass customization, where human intelligence has lead to the development of a totally different world that is known to be world of digitization. The global society in current day scenario is thriving in the frontiers of digital age. The form or concept of digitization has entered in almost every field including that of marketing and advertising communication process.

While talking about digitization and digital marketing it is pertinent to know what is digital marketing? To define digital marketing it can be said that it is the use of digital technology or digital platform for communicating marketing messages to targeted customers and at the same time to allow or to accept valuable opinion and feedback of customers by using the platform of digitization and digital media. Digital media keeps a scope for or provision for audience interaction. The internet can be denoted or acts as the main medium for digital marketing. It can be said that internet is the cosmos in which information is disseminated and it is through the use of our smart phones and PC s that we can get or receive access of the information being disseminated.

The best part of about today’s digital world or global media is that a person residing in a remote corner can gain accessibility to the digital world with the help of advanced technologies and innovations can reach out to the latest information. If we talk particularly about India then many metropolitan countries, as well as Suburbs, has developed a lot in terms of Information Technology and related business.

While discussing about development of Information Technology it is quite pertinent to discuss Information Technology and digital marketing that has observed a rapid growth and drastic change in the heart of the city of Durgapur. In previous decades Durgapur was considered to be a small town that had a handful of facilities for its dwellers. And people used to depend mainly on Kolkata for any major facilities like education, medical, etc. But gradually Durgapur has observed metamorphosis and has attained the contour of a mini metropolis that has achieved the tag of “Satellite town” of Kolkata. Durgapur has now become the fastest growing industrial city in the state of West Bengal. In recent times with rapid change and developmental activities, the city of Durgapur is gradually changing its status from “small city” to “Smart city”. Durgapur being very close to the “City of Joy” Kolkata has developed itself in every possible way in terms of infrastructure, healthcare sector, entertainment and amusement and it can be said in the true sense as the satellite city of the metropolitan. The smart city Durgapur is endowed with lush greenery and plenteous of space for the people to thrive in. The city of Durgapur with steadily changing scenario has gradually along with time observed the hasty development of Information Technology which has led to the development of IT related services or IT industry including that of digital marketing. The digital marketing service providers in the region of Durgapur provides an ample of opportunities and variety of related services for their clients so that they can excel in the process of communication and to disseminate proper information to their targeted audience.

The services that consist of digital marketing and that are usually offered by the service providers can be classified and segregated into some distinct types like-

· Search Engine Optimization ( SEO ) – That generally helps in getting found on Google.

· PPC or Pay Per Click Advertising.

· Banner Advertising that helps to pay for banners to get visitors to your site.

· Blog creation.

· Social media handling

· E-mail marketing

· Generation of lead

· Managing online PR by publishing press releases.

· Handling consumer or customer reviews.

In an age where almost each and every kind of business is thriving in an era of digital drive, they need to understand how well to utilize the medium of digital marketing in order to reach target customers and to cut down the cost of promotion and to make an organization more supple.


Hair Scissors As Grooming Tools

A hair salon can never be complete without the presence of hair shears. Just as how a carpenter relies on his hammer for construction, so does a hair stylist depend on his hair shears for styling purposes – hence it is an indispensable salon tool. The hair styling jobs involved in hair salons demand durable styling tools which could cater the clients’ needs and expectations.

But this does not mean that hair shears can only be found on salon counters. These can also be located at ordinary households, in drawers and grooming nightstands. Truly, hair shears had been a part of our every day attempt to properly tidy ourselves and make ourselves appear more decent and presentable.

The perfect hair cuts are only achieved by having the necessary tools, say a set of styling equipment. These typically have handles and drawn out blades. These blades are available in different types such as curved, pointed, and blunt, along with other blade types.


Ceramic Tools Flat Irons Review – Professional Hair Straighteners

Today, that company is still thriving and provides a vast collection of hair care products and styling tools that are constructed with only the high quality parts and deliver exceptional benefits and results. The professional Babyliss PRO Ceramic Tools flat iron line offers four flat irons that utilize ceramic technology to gently and safely straighten hair while delivering consistently sleek and smooth results.

Ceramic technology means these straightening irons heat up quickly and more importantly, evenly. A more evenly heated plate means less “hot spots”. These overheated areas, damage hair which results in unhealthy, frizzy, dull, looking hair. Ceramic also offers the benefit of instantly smoother, shinier hair. There are four different models within the Babyliss PRO Ceramic Tools flat irons line.

CT2555 has a small 1 inch design for versatile styling options and control. Floating plates eliminate gaps in contact with the hair so the hair is evenly heated and pressed. 25 heat settings with a 450°F maximum.

CT2590 features a removable antistatic comb that further ensures evenly heated hair. An ergonomically friendly curved design sets this iron apart from others in the line. This unique straightening iron heats up to 420°F.

CT3050 is a mini, 6 inch straightening iron perfect for detailed straightening or for getting areas very close to the scalp. It has a 1/2″ ceramic plate and has a 420°F and 430°F maximum. This flat iron is a great option for those who travel a lot, because of its convenient size, it can easily fit in a purse of backpack.


The Benefits Of Internet Marketing

Whilst it is fair to say that Internet marketing has certainly had an effect on offline trading figures, the comparisons are not directly proportionate for the simple reason that the Internet has opened up huge new markets which were not feasible before this ‘information superhighway’ was born. onlyfreedommatters The interactive nature of Internet marketing, and the low costs involved in distributing information and media to a global audience, makes a very attractive platform for any business model, regardless of size. Latest figures from credit card companies report a 15 billion dollar turnover from Internet sales in the last year, and rising rapidly. So it is not surprising that budgets for Internet marketing are taking a bigger slice of the advertising cake and the numbers of individuals earning their living directly from Internet marketing are ballooning off the scale.

Internet marketing draws together all the creative and technical aspects of the Internet, which include design, development, advertising and sales, and the techniques used in Internet marketing include search engine marketing, email marketing, affiliate marketing, online advertising and more recently, social media marketing methods as employed in blog marketing, and viral marketing.

Internet marketing is the process of building, growing and promoting a business individual or organization through any online activity including websites, blog sites, article marketing, press releases, online market research, email marketing, and online advertising. In order to fully comprehend the huge benefits offered by the Internet marketing process, it is difficult not to draw comparisons with offline marketing methods, but it has to be remembered that one is not a replacement for the other. Internet marketing and offline marketing will both have an important part to play in the future of any business, assuming it is not purely Internet based. Let us now look at the benefits that Internet marketing has to offer..

Low Cost

Since the Internet can be regarded as a ‘free for all’ activity center where information is shared freely with all interested parties, the cost involved in the overall Internet marketing strategy is relatively low. Apart from the obvious expenditure incurred in operating a web site, a large proportion of the budgets set aside for Internet marketing will typically be swallowed up by services and resources offering expertise in the various marketing techniques that fall under the Internet marketing umbrella. For example, Search Engine Optimization plays an important role in the positioning of a web site in search engine rankings and the larger organizations will often employ the services of a search engine optimization company to carry out this duty. Equally there are Internet Advertising Agencies available to handle all aspects of online advertising. Smaller companies or sole traders may carry out their own search engine optimization and advertising campaigns and would need only a few hundred dollars budget for marketing software tools. Either way, the overall cost of Internet marketing is much lower than the cost of a similar offline campaign.

Work From Any Location

All activities that fall under the Internet marketing banner can easily be organized from a laptop computer. Most communications are made using online contact forms, email or instant messenger, and payments for items such as web site hosting, internet marketing software tools and resource fees can all be paid online using a credit card. Web site design and management is also another area of Internet marketing easily managed from a laptop computer. The versatility of the ‘laptop’ means that these duties can be carried out from any location and therefore those involved in the Internet marketing fraternity can easily work from a simple home office, or even when away from home. Commuting is totally unnecessary.

The Level Playing Field

Unlike offline commerce, the use of Internet marketing techniques now make it possible for an individual or sole trader to compete with the larger organizations in his online business. It’s true that a larger company whose name was on everyone’s lips would have a head start in the marketing of their web site, and a larger presence in the search engine pages, beyond that the doors are opened and it’s quite common to see a smaller commercial outfit riding higher than their much larger competition in search engine results. Yes the online advertising budgets would be much bigger for the national companies, but there are many Internet marketing techniques and resources available to the solo marketers that would help them to stay in touch. There are literally hundreds of new Internet millionaires developed on a daily basis.

There are also many niche areas with good benefits derived from Internet marketing, but generally the process is attractive all round as a method of promoting any business, recreational or personal projects across the Internet. Internet Marketing is where the future lies for businesses large and small. The Internet has arrived and no-one can deny it!



The Young Teacher’s Guide To Using Technology In The Class Room

You, as an inexperienced teacher, should begin with simple technology, slowly. You need to adopt the ‘KISS’ principle, i.e. ‘Keep it simple, stupid.’ Keep away from the ‘complicated teaching aids’ that the more advanced technology represents.

That said, it is important to realise that no form of technology is the ‘be all and end all’ for a teacher. A teacher needs to be flexible and gain experience in all forms of technology to add interest and real life data as well as efficiency to their teaching.

Some teachers make the mistake of believing that technology replaces the humble chalk/white board. No technology can replace them totally because they are quick and easy to use and can be very effective in the hands of an experienced teacher.

As you begin your career, use only one form of technology at a time, apart from the chalk or white boards. Plan carefully what you need to do. Practice beforehand. Make sure you have all the parts you need to make the technology work, e.g. a remote control. Check that it works and the batteries are fresh.

Here are a number of guidelines to be aware of before you begin to use any form of technology in your class room.

1. Always test your equipment/technology first to ensure that it works.

2. Practice its use before the lesson.

3. Remember: You must still do the teaching. Technology does not teach. It simply assists the process of teaching/learning.

4. Make sure all students gain equal access to whatever technology you use.

5. Ensure that all students who need to use the technology can use it effectively and as efficiently as possible.

6. If you use technology as a medium in your assessment, make sure the success in the task is not dependent on the students’ expertise in using the technology.

7. Before you use any technology as part of your assessment task, make sure all students have practiced and perfected the technological skills they need to succeed in the task, given that they know the appropriate learning work.

8. Develop an expertise in using all available technology in your class room. This will give you opportunities to use a greater variety of teaching strategies/pedagogues.

9. Always plan a back-up strategy if the technology fails, i.e. Have spare devices or an alternative teaching strategy.

10. Where you have competent students with technology skills, use them to assist you as demonstrators or as mentors for their fellow students.

11. When seeking to acquire new technology, be sure to investigate the real cost including the ‘behind the scenes’ costs such as servicing, as well as the benefits to your students. Ask yourself this question: “Does it offer a better teaching result than the other already available strategies and old technology?” before you spend the money.

One last point:

Remember the technology cannot do your teaching for you. In the end, the technology, even with the powerful interactive computer software now available, will need your input somewhere for it to be truly effective for your students.